A Value Creation Approach
By:Agus W. Soehadi
Published on 2012-01-02 by Prasetiya Mulya
Marketing is slippery, inefficient, untouchable, and unaccountable. Suatu sinisme yang berkembang satu dekade sebelumnya terhadap profesi pemasaran. Sinisme ini merebak karena banyak kesuksesan aktivitas pemasaran hanya diteropong dari performa keuangan jangka pendek, bahkan kerap kontra-produktif dengan tujuan pemasaran yaitu penciptaan nilai pelanggan yang superior. Kondisi berubah, perkembangan evaluasi kinerja pemasaran akhir-akhir ini mulai terkait dengan indikator performa keuangan dan nilai pemegang saham. Dampaknya besar, kontribusi pemasaran lebih signifikan terhadap keberhasilan perusahaan. -Prasetiya Mulya-
This Book was ranked at 7 by Google Books for keyword resep soto ayam.
Book ID of A Value Creation Approach's Books is NhR3DAAAQBAJ, Book which was written byAgus W. Soehadihave ETAG "BiFymvdFBzY"
Book which was published by Prasetiya Mulya since 2012-01-02 have ISBNs, ISBN 13 Code is 9789791879798 and ISBN 10 Code is 9791879796
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Book which have "235 Pages" is Printed at BOOK under CategoryBusiness and Economics
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